Strategies And Methods For Maximizing Adsense Income

AdSense & Contextual Advertising

Google's AdSense (and similar programs from other companies) is a contextually based ad system. What does this mean?

It means that Google quickly reads the content of any page that contains its AdSense code, every time someone views that page. Based on that content, Google then supplies ads that are relevant -- in context -- to the page information. A page about dog grooming will show ads about dog grooming, or pet grooming, or perhaps about pets. It won't show ads about iPods or travel to Thailand.

The AdSense system is very easy to use, and a simple way to add another income stream to your small business's bottom line.

In this series, we are going to cover no less than fifteen strategies to maximize your AdSense income from your website(s)...

Strategy #1) Do not put AdSense ads on pages that already make you significant money.

Does your page generate pay-per-lead or pay-per-sale deals (ex., from real estate agents, financial consultants, hotels, tour operators, etc.)? Then your income from those commissions will be much higher than from clicks on your AdSense ads. You do not want to distract visitors with ads. You want them to fill in the contact form for your referred vacation rental, or real estate agent.

The best businesses have many revenue sources. Diversification is stronger and safer, in the long run. Yes, it's more work, but like anything else worthwhile, you're paid back many times over. But don't reduce a consistent and good earner just for some diversification.

Other examples...

If you're selling e-books on a page... no ads. Keep your ads off selling pages, and keep your selling off the main pathway of the site. Remember... PREsell, then sell.

If a page is devoted to causing a visitor to contact you for more information about your services... no ads. Ditto if a page is trying to make the sale for an expensive, high-profit hard good.

Strategy #2) Do put AdSense code on poor-earning, information-providing pages.

Convert losers into winners! It's a great way to turn those "under-performers" into "over-achievers."

If these pages already have low-earning ads, banners, or affiliate links, drop them and replace with Google ads (although you most likely dropped these before you applied to AdSense, right?).

Careful... Do put AdSense ads on many of these pages. But do not cross the "cheesy" line... not too many pages. Keep a reasonable balance of free (i.e., no advertising) pages vs. pages with advertising. (For example, you could decide not to put ads on information pages that focus on words that are only worth a few cents a click.)

Find out more about using Google AdSense as a low maintenance income model for your online business.

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